I was selected to be a part of a challenge thrown together by under armour. Under armour decided to select a few hundred people, whom they consider “influencers”. These are people are in some way respected and considered an influence in their respected scenes/fields.
The challenge was for us to take the shoes given to us, and to upload a video. Under armour would select the video with the following requirements: Impact, creativity, and view count.
With this challenge at hand, I had an idea in mind. Not a new idea mind you. This was an Idea, a story, and a vision I have had for a while. Some parts were taken from my own life story, and some parts I envisioned while listening to Ben E King’s Stand by me.
I didn’t want to be like any other challenger. I wanted my video to be different and to share my story with the world, taking advantage of under Armour’s opportunity.
I reached out to my good friend Chris Bivins and pitched my idea. He was on board and loved it so much he wanted to be a part of it while bringing in a friend, Lee Tamer.
I had written the story on an old piece of paper, and typed it out to them via Email. We then started production and ended with chris spending days and nights editing. We were ready to upload.
The story is dramatic, triumphant, and at the same time tragic.
There are many stories, movies, and shows about dancers/athletes. Many of those stories end up with happy endings and show wonderful side of that lifestyle. This can be unrealistic and take a way from the human factor of the dancer/athlete.
I wanted to show that life is not always fun and games, and no matter how wonderful winning, trophies, money, and love can be…Our actions can change that.
Sometimes in life we make sacrifices to be where we want to be.
Sometimes in life we are so focused on a goal or a better life, we forget the things that are around us, and the things that help get us to where we want to be.
We become blind to those around us because we are always looking ahead. In my video, the main character starts with everything a person really could ever need or have. He has things that some could only dream of, love.
He gets a taste of something new, and a new vision/goal appears. He trains to better himself as a dancer and athlete yet as this progresses, and as he becomes more successful, he starts to neglect the people he loved. The more he wins, the more he devotes himself to training, taking away time from his girlfriend. Tired of being neglected, she leaves him.
Now heart broken, he drops into a depression. He soaks in the fact his girlfriend left him and he was the one responsible. His dog, offers unconditional love. Throughout the journey, the dog, always supports his master. Seeing his person depressed, he feels as though bringing the shoes back to his master, will re-spark life. The opposite happens, because seeing the shoes, The man only sees what is responsible for losing his girlfriend. He blamed dancing and did not take responsibility for his own actions.
Alas, out of anger, the man takes the shoes (as the dog follows happily) and throws them into the street, wishing to rid his life of this so called curse, but he doesn’t realize what he had just done.
The dog playfully follows the shoes (thinking it’s fetch), and tragedy happens, The man now has nothing left.
As the man pays a final visit to his best friend, he feels the spirit of the dog within the shoes. The man is compelled to put the shoes on to honor his best friend one last time. As he dances he realizes that his actions is what caused these events to happen. He was blinded by the greed of winning and success, and he forgot about the ones who loved him.
He walks away, never forgetting what happened, and to allow his strength to be a better person. Never again forget the people/ones in his life, and be blinded by attention and success.
Ladies and gentleman, here is the video: